In this article, we’ll break down what parents should know about planning for college expenses early—and why it can make a big difference in the long run.

Start Sooner Than You Think

The cost of college has continued to rise over the past decade, and waiting until high school to start saving can put unnecessary pressure on families.

Beginning even a small savings plan when your child is young gives your money more time to grow. Thanks to the power of compound interest, even modest contributions made consistently can add up over the years.

Understand the True Cost

It’s not just tuition you’ll need to plan for. Books, housing, transportation, meal plans, and fees can significantly add to the total cost. Research average costs for both in-state and out-of-state schools, and use online college calculators to estimate what your family might expect to pay by the time your child is ready to apply.

Explore Your Savings Options

There’s no one-size-fits-all strategy for college savings. Many families start with:

• 529 College Savings Plans – These are tax-advantaged accounts specifically designed for education expenses.

• Custodial Accounts (UGMA/UTMA) – Managed by an adult for the benefit of a child, these accounts can be used for various purposes, including education.

• Traditional Savings Accounts – While they may not offer tax benefits, they’re easy to access and manage.

Some parents also explore other financial tools such as permanent life insurance policies that build cash value over time. While not designed exclusively for education, these policies may offer flexibility under certain conditions. However, this option may not be suitable for everyone, and it’s important to research thoroughly or speak with a licensed financial professional before including such tools in your planning.

Make It a Family Conversation

As your child grows, involve them in the conversation. Teaching kids about saving, budgeting, and the value of education helps build financial awareness. You don’t need to dive into numbers right away—but even basic discussions about goals and responsibilities can make a lasting impact.

Keep Checking In

Life changes, and so do financial circumstances. Make it a habit to revisit your college savings plan once a year. Adjust your contributions as needed, review your chosen savings vehicle’s performance, and stay informed about tuition trends and scholarship opportunities.

Final Thoughts

Planning for college isn’t just about numbers—it’s about setting your child up for success. Starting early, staying informed, and making thoughtful decisions along the way can ease financial stress down the road. Whether you’re saving a little or a lot, every step forward makes a difference.