People Stunned By China’s ‘Most Inconvenient Convenience Store’ Hanging 393ft Up A Cliff

When you think of a typical convenience store, chances are you’re picturing one on a city corner or at a fuel station.

But over in China, mountain climbers in Hunan province can actually grab a quick snack or water bottle while mid-climb — if they’re brave enough to scale a ladder 393 feet up to get there.

This tiny shop, built right into the side of a cliff at Shiniuzhai National Geological Park, is a small wooden box that’s been fittingly nicknamed the “world’s most inconvenient convenience store”. And it’s easy to see why the name stuck — especially after the photos and videos went viral.

The store went wild on Chinese social media platform Weibo, quickly pulling in almost 50 million views as curious users tried to make sense of this sky-high retail stop.

As reported by Business Insider, this store is located 120 meters (around 393 feet) up the rocky mountain slope. It sells a handful of essentials to tired climbers—things like potato chips and bottled water to help them recharge.

Surprisingly, even though it’s perched in such a hard-to-reach spot, the prices aren’t outrageous. A bottle of water only costs 2 yuan, which is roughly 30 pence or about 25 cents.

One employee shared with CCTV (China Central Television): “The store doesn’t make much money, but the tourists are very grateful for it, so we all feel like our jobs are very meaningful.”

Working there isn’t your standard store gig. Before sunrise, workers begin climbing the cliff to restock shelves before customers arrive. The entire store fits just one staff member at a time, and the job itself is definitely not for the faint of heart.

Another team member explained: “Every new employee is quite scared of doing this at first, but you get used to it very quickly. The only issue is having to use the toilet. It’s exhausting to have to climb back down and up again to use the toilet, so we try not to drink too much water.”

This gravity-defying shop first opened in 2018 to support climbers who take on the steep ascent up the mountain trail.

Though it had to shut down temporarily due to COVID-19 lockdowns in China, its return and now viral fame has amazed people all over the world, with many struggling to believe such a place exists.

A climber being handed a bottle of water from the Shiniuzhai National Geological Park convenience storeBusiness Insider/Weibo
On Reddit, the store has sparked a lot of chatter. User Xaxafrad summed it up in one line: “Convenient for climbers.”

Another commenter, SteadfastEnd, pointed out the real reason it’s such a smart idea: “Not just that, but it enables the climbers to avoid having to pack heavy bottled water during part or most of their climb. They climb without water, then buy at the store.”

And Redditor u/NoTechnician3792 made a great observation, suggesting the name might be a bit misleading: “Actually the MOST convenient if you just so happen to be climbing that particular rock…”

No matter how you look at it — whether it’s a clever business move or just a workplace that’s straight-up terrifying — this little store is definitely not where you’re popping in to grab milk on the way home.

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